Performance Strategies, Inc. (PSI) trains for sales excellence. PSI provides a full-range of sales-training services that include keynote addresses, seminars, consulting, and training programs that integrate an appropriate combination of facilitated training and Web-based, print or electronic media. Although clients in a wide range of industries have benefited from our services, PSI concentrates primarily on the automotive, telecom and high-tech industries.

The PSI seminar, Selling Below the Price Line, provides the foundation for many PSI programs. The seminar itself can be customized and more extensive customization is available through follow-up projects that commit a client organization's sales management team to a continuing process of improving sales performance.

Will Robertson has been there. With over 30 years experience as a sales professional, sales manager and sales trainer, he has proven over and again that the principles presented in Selling Below the Price Line work.

After completing military service as an Air Force pilot, flying C130 cargo planes, Mr. Robertson began his career as a sales professional by selling cars and trucks in the Minneapolis area. In his next position, at John Hancock Life Insurance Company in Cleveland, he began his career as a sales trainer. This led to an invitation to join Pacific Life in San Diego, CA where he expanded his training programs to include the commercial real estate industry then the mobile communications industry.

During this period, Mr. Robertson began his career as a motivational speaker and became a colleague of Mark Victor Hansen, who transformed his book, Chicken Soup for the Soul, into a training empire. This led to becoming a regular featured speaker for Nightingale-Conant.

In 1980, Mr. Robertson founded Performance Strategies, Inc. (PSI). As President of PSI, he has worked with automobile dealerships, high-tech businesses, investment firms, the hotel industry, banking industry and virtually every major telecommunications company in the US. Specific clients include NCR, IBM, Ford, GM, and the Department of Defense.

John Morley
John Morley is a published author with over two decades of experience developing training and marketing events and materials for a range of clients including Toyota, Nissan, Mazda, GTE, IBM, First Interstate Bank, Home Savings and Hitachi Data Systems.

For virtually every auto maker headquartered in Southern California, he has developed sales training and marketing communications for product introductions, ride-and-drives and other corporate-sponsored events.

Experienced as an instructor at the university level (teaching writing and media production classes at UCLA, FIDM and CSUN) he has also developed and presented seminars for national-level conferences and professional organizations. He is experienced in Visual Basic programming, has developed and successfully marketed a software product (Script Werx , currently in use by Saturday Night Live, America's Most Wanted and thousands of other scriptwriters) and is experienced with a range of graphics, Web site, publishing and multimedia production processes and tools.