Mobile SMS/MMS Marketing
MOBILE SMS AND MMS MARKETING
SMS means Short Messaging Service and is what people use every day with Twitter accounts. Such text messages are limited to about 140 letters or spaces and are thus short. It turns out one can say a lot in just 140 characters. MMS means Multimedia Messaging Service and this is something similar to SMS but adds the element of video.
Should you consider such a campaign as part of your overall marketing strategy? Perhaps. If you offer a product or service that involves repetitive customer interaction then you have to consider the story at this link: http://www.mobilemarketer.com/cms/resources/case-studies/8791.html
The story may be about oil changes but the point is not the service, it’s the 40% of customers who said YES to being notified by text. If we recall the pager days of the past when having a texting pager was standard equipment for a professional then we will appreciate the power of the nearly 300 million phones in the hands of your customers as you read this.
Call us to learn more about this type of marketing. 562-577-7000