E-Mail Newsletters
E MAIL NEWSLETTERS
This is a type of marketing that requires the utmost sensitivity to reader interest. If the person or persons you are sending a newsletter to does not want to receive it then the odds are 95% that you are wasting your time. Furthermore, the recipient won’t appreciate getting it either. And for the few who do open and read your newsletter most of them will look for a way to unsubscribe to it, even if they did not subscribe to it to begin with.
So why would anyone use this method to communicate with a large audience? Most companies will not with the exception of requested sends. PSI can help you plan a strategy for this type of communication and our first recommendation will be that you accumulate or identify a database of people who want the data you are about to share with them. Typically this can be done with links on your web site to articles or white papers where a click of the mouse will take the viewer to a list of your archived newsletters. From there a viewer can opt to subscribe to either an E Mail newsletter or receive an RSS (Really Simple Syndication) feed.
Another method of sending newsletters rides on the edge of spam but still makes an impact. There are a number of services that will allow you to create an e mail message that looks like a newsletter except that it is the actual content of the message represented by the e mail. No matter what you want to use to communicate to large or targeted audiences it works best when your communications are expected. Call us for a discussion of how we can help you with this and other Internet forms of mass communication.