Search Engine Marketing
SEARCH ENGINE MARKETING
SEM is a form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. This is done with what is commonly called search engine optimization. It can also be accomplished with paid placement, contextual advertising or paid inclusion.
As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.
PSI offers this service to our clients through a number of alliances with online marketing specialty firms. This service may be a good fit for your company so call us at 562-577-7000 for a quote on SEM services.